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About Us

Hi there! My name is Ashlee and I am the owner and designer at Wild Ivy Lane. In early 2014, I hit the jackpot when I married my best friend and partner in crime, Scott in our hometown of sunny Perth, Western Australia. We have been blessed with two beautiful girls, Chloe & Emily, who are the inspiration behind every product at Wild Ivy Lane and are the reason why we do what we do. 

Our vision from the beginning has always been very clear - to design useful products that make parenting easier. At Wild Ivy Lane, we know that for most people, being a parent is overwhelming and all-consuming in the best possible way, it brings more joy and love than you can possibly imagine. It also brings a whole lot of stress, exhaustion, confusion and sleepless nights. And did I mention coffee? So much coffee.

There are so many products that are available for babies and children, and it can be incredibly overwhelming trying to work out which ones you really need when it comes to your little one. We believe quality and design are of equal importance and are continually expanding to bring you the latest trends and innovation available. 

Growing this business has given me the opportunity to work from home with my two beautiful daughters and it means the absolute world to me. I am so passionate about motherhood and so thankful for each and every customer, you are truly like family to me! Please follow us on Instagram @wildivylane to keep up to date with the latest releases, product information, design inspo & more.

Talk soon,
Ashlee xx